Becca Rocks

dcwomenkickingass:

The results of the Nielsen Survey that DC did post reboot are in and the results are depressing. In an article on ICv2, DC’s Executive Vice President of Sales, Marketing and Business Development John Rood outlined the results.

• Remember the idea of bringing in new readers? The survey found that new readers comprised just 5% of the survey.
• Female readers, which comprised about 8% of the readership in the last benchmark’s available from two decades ago, consisted of 7% of the survey. AHEM. Double AHEM. 
• The number of readers 13-18, generally considered the age where you need to get new cosumers, was 2%

This was the biggest marketing push in the history of DC Comics. They rebooted books, redesigned costumes, bought advertising, gave co-op funds, and blanked the media with news of Lois and Clark’s divorce and Barbara Gordon’s return to the tights. And for what? The Source summed it up nicely:

The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.

To quote the Talking Heads, “Same as it ever was.”

1. gentlemenfromvenus liked this
2. radiergummi reblogged this from homoerotics and added:

   Longing for the day when “advertisements” for new readers appear in ELLE magazine or Cosmo or some shit, instead of...

3. shelsee-spazzed reblogged this from thenewagenegro
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10. pluckyredhead reblogged this from dcwomenkickingass and added:

    really sad thing? They’re going...take this as “proof” that “women

11. monstersinthestars liked this
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13. needacupoftea reblogged this from dcwomenkickingass
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16. wyrd-wight reblogged this from irrumatio and added:

    HERE IS A ROOM FULL OF PEOPLE WHO ARE SURPRISED

17. wyrd-wight liked this
18. irrumatio reblogged this from dcwomenkickingass and added:

    If this is surprising...anyone, I will genuinely be shocked. My pull list has been rapidly...

19. linneakou reblogged this from ficbypen
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24. paris-inwonderland reblogged this from gunslinger
25. riceflavor reblogged this from dcwomenkickingass and added:

    Here’s a surprise...no one: Doubling down to appeal to fanboys brings

26. spock-variety-hour liked this
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29. diaryofacomicbookgoddess reblogged this from gailsimone and added:

    I haven’t also seen the methodology used, nor am I trying to question the ethics of those who designed the survey...

30. ranuel reblogged this from dcwomenkickingass
31. wickedfab reblogged this from dcwomenkickingass and added:

    I understand where the questions about the validity...this survey are coming from -

32. dinosaurinahat liked this
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38. beckyh2112 reblogged this from sentientcitizen
39. followmyv0ice reblogged this from elementalsight and added:

    I haven’t even purchased any old trades since the relaunch out of protest of the dumb shit they’re pulling, let alone...

40. arcticfritillary reblogged this from jenisboxed
41. helltothenaw reblogged this from kryptoswag and added:

    Hah. And once again, HAH.

42. starandstone liked this
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44. elementalsight reblogged this from angerliz
45. bronwen reblogged this from gailsimone and added:

    And yet, DC Comics lost me with this reboot.

46. superherodraw reblogged this from dcwomenkickingass
47. sentientcitizen reblogged this from lucyzephyr and added:

    Well done, D.C. Well done.

48. slothesaurus liked this
49. 43000milescloser reblogged this from dcwomenkickingass
50. thewombatslair reblogged this from dcwomenkickingass and added:

    Not even a little bit surprised.

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